Social Media Use and Legal Issues

Social media is a big driver of business and you should be active on it, promoting your work and tagging the salon. 

Do not link your personal account in any way to the salon, such as having “Works at Keith Kristofer Salon” or something similar.

Collaborate with and tag the salon in your posts.

Images of work done on clients as an employee is technically owned by the employer and is governed by Texas “Work for Hire” laws. Stylists rarely know this, but If they perform work on a client of an employer as an employee, the employer owns the legal rights to photographs of the work, regardless of whose phone was used to take the photo.  This also applies to distribution rights. (Where you can display it). The salon has the legal right to prohibit you from displaying or promoting any image of work done in the salon as an employee on a work for hire basis.

That said, the salon has never demanded any stylist remove images of work done in the salon from their social media accounts, but you should be aware of the law in case another salon egregiously posts work done at Keith Kristofer as work done in their salon. Our salon has requested removal or credit on IG posts by another salon claiming that work done here was done there. This occurred when an employee left Keith Kristofer and went to another salon that reposted all the employees images as work done in their salon without crediting our salon. This may seem petty to some, but we look at photographs of work done here similar to how a photographer looks at rights on images. Plus, the practice is just dishonest.